GRAPHIC DESIGN
KITH TREATS MOCKUP DESIGN
Farmer’s Market Themed T-shirt and Cereal Box Design
Kith Treats often uses playful food illustrations and recurring characters to build a nostalgic, collectible visual language for its promotions. For this mockup, I developed a farmers market–themed concept, creating illustrated T-shirt graphics alongside the brand’s iconic cereal box packaging, reimagined with an interactive game element to enhance storytelling and engagement.
Farmer’s Market Themed T-shirt and Cereal Box Design
Kith Treats often uses playful food illustrations and recurring characters to build a nostalgic, collectible visual language for its promotions. For this mockup, I developed a farmers market–themed concept, creating illustrated T-shirt graphics alongside the brand’s iconic cereal box packaging, reimagined with an interactive game element to enhance storytelling and engagement.
ROAMEO TRAVEL APP BRANDING
I partnered with my client, Roameo, to craft a distinctive brand identity. This includes a logo design, color, and typography choices, and thoughtful input on UX/UI for a seamless and engaging user experience.
I partnered with my client, Roameo, to craft a distinctive brand identity. This includes a logo design, color, and typography choices, and thoughtful input on UX/UI for a seamless and engaging user experience.
BIRDIE TEA PACKAGING DESIGN
For Birdie Tea (Birdie Tea Labs LLC), I collaborated on the final packaging design for both the can and box. I arranged existing assets to create a more balanced and legible layout, refined text placement, and selected color variations that aligned with the brand’s identity.
For Birdie Tea (Birdie Tea Labs LLC), I collaborated on the final packaging design for both the can and box. I arranged existing assets to create a more balanced and legible layout, refined text placement, and selected color variations that aligned with the brand’s identity.
BLINDFINDS: COLLECTIBLES MAGAZINE
This mockup magazine explores the rise of collectibles, trending toys, and pop art culture. Designed as a guide for enthusiasts, it highlights current trends, editor’s picks, and curated spots to discover and purchase blind boxes. Red is used as the primary color to establish an iconic, instantly recognizable visual identity, while the layouts draw inspiration from vintage Japanese toy catalogs to blend nostalgia with a contemporary, trend-driven sensibility.
This mockup magazine explores the rise of collectibles, trending toys, and pop art culture. Designed as a guide for enthusiasts, it highlights current trends, editor’s picks, and curated spots to discover and purchase blind boxes. Red is used as the primary color to establish an iconic, instantly recognizable visual identity, while the layouts draw inspiration from vintage Japanese toy catalogs to blend nostalgia with a contemporary, trend-driven sensibility.
Online Article Booklet
A booklet of an online article on internet culture reimagined as an official government document. Using redactions and rigid, bureaucratic layouts inspired by the article’s imagery, this booklet contrasts institutional control with the chaos and opacity of online life.
A booklet of an online article on internet culture reimagined as an official government document. Using redactions and rigid, bureaucratic layouts inspired by the article’s imagery, this booklet contrasts institutional control with the chaos and opacity of online life.
INVISIBLE GORILLA BOOK DESIGN
For this project, I created a narrative book based on selected excerpts from The Invisible Gorilla, a psychology book exploring attention and perception. Psychology is a subject I’m deeply passionate about, and this particular theory stood out to me because of how visual and striking the experiment is. It demonstrates how people can overlook something blatantly absurd due to selective attention. Drawing from the book’s iconic gorilla experiment, I made the gorilla motif central to the design. To preserve the book’s original quirkiness while pushing it further stylistically, I treated my imagery with a halftone effect and limited the palette to blue, reinforcing both cohesion and visual focus.
“STEAL LIKE AN ARTIST” TYPE POSTER
Inspired by Austin Kleon’s philosophy book Steal Like an Artist, this poster series explores simplicity as a visual strategy. I intentionally kept the design minimal and monochromatic to reflect the tone of the book and allow the quote to remain the focal point. Working in black and white reinforced the idea that less can be more, while careful attention to spacing and composition guided the viewer through the page, from title to text, without overwhelming the eye.
Inspired by Austin Kleon’s philosophy book Steal Like an Artist, this poster series explores simplicity as a visual strategy. I intentionally kept the design minimal and monochromatic to reflect the tone of the book and allow the quote to remain the focal point. Working in black and white reinforced the idea that less can be more, while careful attention to spacing and composition guided the viewer through the page, from title to text, without overwhelming the eye.
